In this advertisement the logical fallacy of non sequitur is used. The advertisement commits this fallacy by showing two children doing a sort of dance with their eyebrows, which has absolutely nothing to do with the final product at the end -- the Cadbury chocolate bar. The eyebrow dance does not have a direct relationship with the chocolate bar being advertised; it "does not follow", hence non sequitur.
Subscribe to:
Post Comments (Atom)
This is a cute commercial that attempts to capture viewers' attention by having two kids do something peculiar and amusing. The producers assume that people will be curious as to what is being advertised and watch the whole commercial. However, the product at the end, like you said, has absolutely no connection to the eyebrow dance. There are a number of commercials that make use of non sequitur, and sometimes I see commercials in which I have no idea what product is being promoted.
ReplyDeleteThat commercial made no sense whatsoever and was a great example of a non sequitur. It also shows how logical fallacies do more harm than good. The commercial, rather than get the audience excited by a new product, it leaves them confused. Therefore, they ultimately are not going to want to buy that product.
ReplyDeleteI agree that the commerical has absoultely nothing to do with the product that it is advertising. it is a great wxample of a non sequitur. I as well have seen many commericals like this
ReplyDeleteThis commercial is definitely an example of a non sequitur. The commercial did not have anything to do with the product. However I do think that this commercial may appeal to some audiences, maybe parents, because of the children.
ReplyDelete